I’m not a sports fan (except for tennis) and definitely not a football fan. So the Super Bowl means nothing to me. This year however, I was mildly interested for a few reasons. I’m from L.A., so, Rams! I think the Patriots are a cheating, lying lot of tRump supporters. So for that, go Rams, and I hope the Patriots lose in a big way.
But this isn’t about the game, but the commercials. Super Bowl commercials are a Really Big Deal. People talk about them for days afterwards. This year, I noticed a lot of commercials with women being powerful. In charge. Super heroes, warriors, strong. Fantasy comic book, and the mundane, the every day. Both realms contain women who kick ass.
At the same time, we had a chilling commercial previewing the new season of The Handmaid’s Tale. Scary shit. Given our current political times, not too far off from a potential reality. Then there’s Sara Jessica Parker in a throwback nod to her shallow and indulgent character Carrie Bradshaw from Sex and the City. (The first couple of seasons, I really liked the show, and then. . . it just seemed so damn vapid and selfish, and unconnected to the real world.) (whatever that is.)
Topping it off, is the Twilight Zone. Jordon Peele is the host of a new presentation of The Twilight Zone. Which sounds fantastic, and I will watch it. Love Peele, and who doesn’t love The Twilight Zone?
Sexy lady in a sexy white shirt tied up under her breasts whispering to us about how great the beer is. She sits above the forest, the waterfalls, the sheer wonder and beauty, while rolling the cold glass bottle around, damp with dew and beer beads.
I don’t have anything profound to say. Nothing wrong with sexy. Sex sells, no news there. Women have been used to sell stuff, in predominantly sexy ways, for ages. (Men too, I find both Dos Equis beer guys sexy as hell.) (As I do sexy lady on the mountain top with her beer.)
But in the wake of #metoo and other movements, Hollywood-SportsWorld-
Government-taiment Propaganda it seems those institutions are falling all over themselves proving that they’re not sexist, or misogynistic, nor pro-gay or anti-gay, neither afraid of women or letting them get away with anything.